Tools
A number of research tools are available in the members area; for example, a Margin
of Error calculator and reference table, reporting guidelines for ratings, online
help for AGB Nielsen Media Research analysis software etc.
Click on link below for an example;
Margin of Error Reference Table
This table details the margin of error (at a 95% confidence level) for a range of
sample sizes and ratings.
Links
AGB Nielsen Media Research official
site: includes information pertaining to TAM Glossary, Peoplemeter systems,
etc.
Nielsen Media Research New Zealand:
media client services site for all Nielsen Media Research services, including AIS,
Readership and PRRADs.
Nielsen: The Nielsen Company corporate site.
Creative News and Information Services:
The CNIS creative library has copies of television ads from 1983 and is New Zealand's
largest TVC library.
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