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TAM Overview
Population:
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4,365,737
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Panel Size:
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600 panel homes
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1975 Diary, 1990 Peoplemeters
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The Panel
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Peoplemeters installed:
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900 (+/- 50)
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Universe:
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4,090,820 (individuals aged 5+ in TV households)
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Data monitored:
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Terrestrial, Cable, Satellite
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Data retrieval via:
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Telephone line, Cellular telephone network
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Products and Services
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Databases:
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Programmes, Spot
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Software Packages:
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Arianna
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Services:
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Data supply, customised & ad hoc reports, consultance & training
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Data delivery:
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Online, E-Mail
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Main Clients
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TVNZ, TVWorks, SKY Network Television, Prime, Maori Television Services
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Advertising Agencies and Media Buyers:
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AdPlus, Ballantyne Group Ltd, Bullseye, Carat New Zealand, Catalyst Media, DraftFCB NZ, Flame Communications, GSL Network, Harvey Cameron Advertising, Hot Tin Roof, Immediate, J Walter Thompson International (NZ) Ltd, Lassoo Media, M2M Network, Media Buying Services, Media One, MediaCom, Mediaedge:cia, MediaR Limited, Mitchell & Partners, Mr Smith, Ogilvy, OMD NZ, Promotus, Rainmakers, SparkPhd, Starcom, Total Media, UMC, Wilson Advertising, Zenith Optimedia
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ACP Media, Auckland University Of Technology, Front Page Productions, Fairfax NZ Limited, Gibson Group, Granada Productions, Greenstone Pictures, Screentime, South Pacific Pictures
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