Nielsen Television Audience Measurement
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TAM Overview



Panel Size:

600 panel homes

First data production:

1975 Diary, 1990 Peoplemeters

The Panel


Peoplemeters installed:

900 (+/- 50)


4,090,820 (individuals aged 5+ in TV households)

Data monitored:

Terrestrial, Cable, Satellite

Data retrieval via:

Telephone line, Cellular telephone network

Products and Services



Programmes, Spot

Software Packages:



Data supply, customised & ad hoc reports, consultance & training

Data delivery:

Online, E-Mail

Main Clients


TV Stations:

TVNZ, TVWorks, SKY Network Television, Prime, Maori Television Services

Advertising Agencies and Media Buyers:

AdPlus, Ballantyne Group Ltd, Bullseye, Carat New Zealand, Catalyst Media, DraftFCB NZ, Flame Communications, GSL Network, Harvey Cameron Advertising, Hot Tin Roof, Immediate, J Walter Thompson International (NZ) Ltd, Lassoo Media, M2M Network, Media Buying Services, Media One, MediaCom, Mediaedge:cia, MediaR Limited, Mitchell & Partners, Mr Smith, Ogilvy, OMD NZ, Promotus, Rainmakers, SparkPhd, Starcom, Total Media, UMC, Wilson Advertising, Zenith Optimedia


ACP Media, Auckland University Of Technology, Front Page Productions, Fairfax NZ Limited, Gibson Group, Granada Productions, Greenstone Pictures, Screentime, South Pacific Pictures

Other Licensed Countries