|
|
TAM Overview
|
Population:
|
4,365,737
|
|
Panel Size:
|
600 panel homes
|
|
|
1975 Diary, 1990 Peoplemeters
|
The Panel
|
|
|
Peoplemeters installed:
|
900 (+/- 50)
|
|
Universe:
|
4,090,820 (individuals aged 5+ in TV households)
|
|
Data monitored:
|
Terrestrial, Cable, Satellite
|
|
Data retrieval via:
|
Telephone line, Cellular telephone network
|
|
Products and Services
|
|
|
Databases:
|
Programmes, Spot
|
|
Software Packages:
|
Arianna
|
|
Services:
|
Data supply, customised & ad hoc reports, consultance & training
|
|
Data delivery:
|
Online, E-Mail
|
Main Clients
|
|
|
|
TVNZ, TVWorks, SKY Network Television, Prime, Maori Television Services
|
Advertising Agencies and Media Buyers:
|
AdPlus, Ballantyne Group Ltd, Bullseye, Carat New Zealand, Catalyst Media, DraftFCB NZ, Flame Communications, GSL Network, Harvey Cameron Advertising, Hot Tin Roof, Immediate, J Walter Thompson International (NZ) Ltd, Lassoo Media, M2M Network, Media Buying Services, Media One, MediaCom, Mediaedge:cia, MediaR Limited, Mitchell & Partners, Mr Smith, Ogilvy, OMD NZ, Promotus, Rainmakers, SparkPhd, Starcom, Total Media, UMC, Wilson Advertising, Zenith Optimedia
|
|
|
ACP Media, Auckland University Of Technology, Front Page Productions, Fairfax NZ Limited, Gibson Group, Granada Productions, Greenstone Pictures, Screentime, South Pacific Pictures
|
|
|
|
